Create billions of views that bring donations and support for the Parks.

A Creative Way to Support Parks In Challenging Times

Visual Magic

The people who make it happen.

Meet the Team

Driven by a passion for connecting people with nature and with each other.

Gary Warhaftig – Co-Founder, CEO

Built a profitable telescope business serving parks for 33 years, creating an unshakeable network across the public lands sector. Brokered the sale of 2000 acres of Redwood forest to California State Parks while navigating multi-million dollar deals between Japanese investors and American property owners. When others declared Montara's water rights a lost cause, he built the political relationships to save them. From San Francisco Ballet fundraising to leading the Institute of Noetic Sciences, he's proven that vision plus relationships plus relentless attention to detail equals results. His golden Rolodex opens doors that others didn't know existed.

Gifford Pinchot III – Co-founder, Chief Financial Officer

The entrepreneur who achieved a 100:1 return on his internet security company exit. Harvard economics grad who literally co-invented the word "intrapreneurship" and wrote the bestselling book that launched a global movement. Spent decades as innovation consultant to half the Fortune 100, teaching corporate giants to think like startups. Has the insight to identify which numbers to focus on managing and the creativity to make them soar. Combines Forest Service experience with angel capital success—the rare CFO who understands both spreadsheets and ecosystems.

Jamie Riotto – Chief Development Officer

Built the world's first portable computer in 1974, before most people knew what computers were. Designed Silicon Graphics' Octane workstation—the fastest on Earth and the company's first billion-dollar product. Led teams that created 11 of the world's Top 50 fastest supercomputers while establishing industry standards still used today. Founded multiple startups and navigated successful acquisitions, including his role as Cisco Senior VP. Has been camping since age six, proving even tech legends need forest time to fuel their innovations.

Aeron MillerChief Operations Officer

The operations leader who turns visionary chaos into scalable success across app development, gaming startups, and environmental nonprofits. Professional photographer who bridges artistic vision with engineering precision, ensuring ambitious goals actually get achieved. Has united diverse teams through rapid growth phases in wildly different sectors, from technology to health and wellness, and conservation. Mills College grad who combines visual storytelling skills with a multicultural perspective in team leadership. Her superpower is translating "wouldn't it be cool if..." into "here's exactly how we make it happen." A lifelong adventurer, Aeron grew up exploring national parks and now shares her love of the outdoors with her daughter.

Jim Dickinson – National Park Relations

Eagle Scout turned bush pilot turned sales powerhouse with over 20 years building teams that consistently exceed targets. Co-founded a top-producing Seattle real estate team while chairing the board for Washington Future Business Leaders of America. Holds degrees in both Business Administration and Fisheries Management—because why choose between spreadsheets and salmon? Has lived off-grid, fished the dangerous Bering Sea, and explored North America's wildest places. When parks need someone who understands both conservation missions and business realities, Jim speaks their language fluently.

Iver Hystad - State Park Relations

The dealmaker who managed heavyweight accounts like General Motors and J.Crew while crushing it in real estate with $47M in listings. Certified mediator who can navigate conflicts that leave others running for the hills. Environmental Studies grad who led successful voter initiatives to limit oil drilling and restore public beach access. NOLS-certified Wilderness First Responder who's equally comfortable rappelling down cliffs and closing boardroom deals. Twenty-five years of sales experience means he's seen every objection and turned skeptics into champions.

Nancy Margulies – VP Creativity

The visual thinking wizard who invented "Mindscaping" in the 1980s and has been drawing strategic breakthroughs to life ever since. From The Clinton White House to corporate leaders across six continents, she transforms chaotic brainstorming into clear, memorable visual stories. Co-pioneered the World Café methodology, teaching groups the lost art of discovering collective wisdom through deep listening. Author of influential books that changed how people approach creative problem-solving. Forty years of turning complex concepts into "aha!" moments that people remember for years.

Libba Pinchot – VP Enterprise Development 

Co-invented the word "intrapreneurship," wrote the New York Times bestseller that launched a global movement, then spent decades proving it works. Led consulting practice serving half the Fortune 100, transforming how massive organizations approach innovation. Co-founded the world's first MBA program in Sustainable Business because profit and planet aren't mutually exclusive. Started her career pioneering computer-based education at Stanford—always since staying ahead of the curve. Has a Ph.D. in making change happen.

Gordon WiltseDirector of Photography and Installation Team Leader

Adventure photographer who's led 100+ expeditions to both geographic poles, Antarctica, and places most people can't pronounce. Published in National Geographic, Outside, and Life while his images made millions fall in love with wild places. Built an off-grid wilderness cabin using only hand tools—skills directly relevant to installing recording equipment in challenging park conditions. Expert craftsman in construction, mechanics, and electronics who makes complex systems work reliably in remote locations. The Explorer's Club calls him one of the great expedition photographers of his generation.

Josh Knauer – VP Data Services

Josh Knauer is a serial entrepreneur, Presidential advisor, and impact investor at the intersection of technology, environmental innovation, and social change. He founded and sold Rhiza Labs, data services company, to Nielsen and founded ReSeed Farm, which uses AI and blockchain technology to track impact outcomes and compensate over two billion smallholder farmers for carbon sequestration. Josh has had two exits to publicly traded companies and recognition as a pioneer in using emerging technology for environmental and social impact.

Advisors

We are grateful to our Advisors who have given so selflessly of their time and generously of their wisdom in service to our Parks. 

  • Chet Bardo

    District Superintendent, California State Parks (retired)

    As district superintendent, Bardo was responsible for overseeing about 30 parks from San Mateo County to the Pajaro Valley, including statewide attractions like Big Basin Redwoods and Ano Nuevo State Reserve and local favorites like Wilder Ranch and the Forest of Nisene Marks. The district encompasses more than 64,000 acres of parklands and 40 miles of coastline, and includes 20 percent of all land in Santa Cruz County.

    “Chet certainly singled himself out as the guy for this job,” said Ted Jackson, State Parks deputy director of operations in Sacramento. “He’s had a long career with State Parks, and he’s very deserving of leading a district as exciting, as complex, as beautiful as Santa Cruz ... People [there] are getting a real gem.”

    Chet Bardo took the job at a time when visitor attendance was continuing to increase while the area’s parks faced ongoing staff and budget shortfalls as well as mounting maintenance needs.  His approach to these challenges focused on finding new ways to do things within the park, as well as becoming really active in developing public-private partnerships, which is a core strategy of Visual Magic. With Chet’s decades of experience as an innovator in successful park leadership, his counsel to the Visual Magic team is invaluable, as the team helps parks address similar challenges that are continuing to increase.  

  • Bruce Fears

    President, Aramark Parks and Destinations (retired)
    – Icon in National Parks Hospitality & Operations

    Bruce Fears grew up near Shenandoah National Park where his father and mother earned their livelihood working for a small company that managed the park’s concessions. When he was old enough, Bruce helped them, learning the business from the ground up.

    Upon graduation from college, Bruce joined Aramark in 1974, as Food and Beverage Manager at Skyland Lodge in Shenandoah National Park, eventually becoming a Regional Vice President and playing an integral role on the company’s management team at the 1980 Winter Olympics in Lake Placid.

    After leaving Aramark for nine years, he returned in 2005 to lead the Destinations team. With half a century of experience in the hospitality industry, Fears is a recognized leader in the travel and tourism community. He has served on the National Board of the Travel Industry of America and the California State Park Concessions Board, has testified before Congress on National Park Concession’s Policy, and was a presenter at the World Congress of Parks in South Africa in 2004. He has also served as Vice Chairman of the National Park Hospitality Association and was a member of the National Parks Service Centennial Advisory Commission. He was one the founding members of the Grand Circle Association and is currently a board member of the Park Institute of America.

  • Ron Garber

    Strategic Partnerships & Growth Advisor

    Ron Garber is a prominent figure in the real estate industry, celebrated for his extensive career spanning over thirty years, during which he has earned a reputation for exceptional achievements and profound insights.

    As the founder and owner of Consolidated Real Estate Management Strategies (CREMS.net), Ron established a cutting-edge data company that is at the forefront of innovation in real estate analytics.

    Throughout his career, Ron has demonstrated a remarkable ability to build meaningful relationships and introduce pioneering ideas. His expertise lies in guiding companies through transformative growth and equipping professionals with innovative tools and insights. Known for his energetic approach, Ron consistently delivers clarity and outstanding results in every project he undertakes.

    Ron’s professional journey is characterized by his passion for innovation, his talent for connecting people, and his relentless pursuit of identifying new opportunities, businesses, and strategic partnerships. He possesses a deep understanding of market trends and strategic business development, coupled with an exceptional ability to lead during times of rapid change and opportunity. His strategic acumen, visionary mindset, and extensive professional network make him an invaluable asset in the industry.

    Beyond his professional endeavors, Ron and his wife, Sherry Helgoe, are dedicated, lifelong supporters of the Parks, reflecting their commitment to community and environmental stewardship.

  • Pete Warden

    Machine Learning and AI, Google
    CEO Useful Sensors, Stanford University

    Pete Warden co-founded Jetpac, which was sold to Google in 2014. At Google, he led the development of the TensorFlow Lite machine learning framework for mobile and embedded applications. He is a leading thinking, innovator and entrepreneur in Visual AI, software and big data. He is the author of 3 O’Reilly books and currently is enrolled in a PhD program at Stanford University.

    Pete is the CEO at Useful Sensors. He is one of the original creators of the TensorFlow framework, wrote the leading textbooks for embedded machine learning and for building mobile applications with TensorFlow. Pete also created a standard data set for short speech recognition and is dedicated to organizing the physical world’s information to make it universally accessible and useful.

  • Hung Q. Nguyen

    Global Innovation Leader in Software & AI

    Hung Q. Nguyen is a veteran technology executive, entrepreneur, and author with nearly 40 years in software, imaging, and AI. He founded LogiGear in 1994 and grew it from a Silicon Valley startup into a global software-testing leader spanning the U.S., Europe, Asia, and Vietnam. His pioneering work in test automation—and his several widely read books on software quality—have earned him international recognition as a thought leader.

    Today Mr. Nguyen operates at the intersection of software, AI, video, and imaging. He founded Shade of Hue, an e-learning platform for modern software testing. He backs forward-looking startups such as Secuvy (AI data privacy), EyeVi (3-D geospatial mapping), and SpeechLab.ai (AI speech translation). He is a limited partner at Ascend Vietnam Ventures. He also advises AgileAI Labs, AGEST/LogiGear, Haywork Global, and Hue University, leveraging decades of business-scaling and East-West market experience to help teams turn cutting-edge ideas into enduring value.

  • Sabrina Watkins

    Global Head of Sustainability, ConocoPhillips, retired
    Pioneering Leader in Global Sustainability & Conservation

    Sabrina Watkins is a nationally recognized leader in sustainability, with a career spanning over three decades advancing environmental, social, safety and business performance. As the former Global Head of Sustainability at ConocoPhillips, she led award-winning initiatives that significantly reduced greenhouse gas emissions, saved millions, and strengthened stakeholder engagement. Sabrina’s expertise has also benefited organizations such as Future 500, the U.S. Business Council for Sustainable Development, the Global Environmental Management Initiative and Balsam Mountain Trust, where she continues to champion conservation and environmental education. In 2012, she was named to the Industrial Safety and Health News “Power 101” list of influential leaders in sustainability. She has a degree in civil engineering focused on groundwater and an MBA in sustainable systems. 

    Guided by a lifelong passion for the outdoors, Sabrina brings technical and engineering expertise and visionary leadership to her advisory work. Her collaborative approach and commitment to positive impact align deeply with Visual Magic’s mission to connect people with the wonders of the natural world and promote sustainable stewardship for future generations.

  • Jeff Winkel

    Senior Vice President / Managing Director, Five Star Bank, SF
    – Strategic Banking Executive for Nonprofits & Growth Ventures

    Jeff is a fourth generation San Franciscan and a highly experienced banking professional.  

    Prior to joining Five Star Bank as Senior Vice President/Managing Director, Jeff served as Managing Director of Business Banking at First Republic Bank for over 23 years.  He was responsible for underwriting business credit requests, growing overall banking relationships and ensuring a high-level client service experience.  Winkel managed senior credit analysts and senior compliance officers and worked closely with a team of preferred bankers in different regions who assisted in managing clients’ day-to-day banking needs.  His work focused mainly in the San Francisco Bay Area and he had a presence in New York City and Southern California.