Create billions of views that bring donations and support for the Parks.

A Creative Way to Support Parks In Challenging Times

Visual Magic Update

Building an amazing group of advisors.

Meet the Team

Driven by a passion for connecting people with nature and with each other.

Gary Warhaftig – Co-Founder, CEO

Built a profitable telescope business serving parks for 33 years, creating an unshakeable network across the public lands sector. Brokered the sale of 2000 acres of Redwood forest to California State Parks while navigating multi-million dollar deals between Japanese investors and American property owners. When others declared Montara's water rights a lost cause, he built the political relationships to save them. From San Francisco Ballet fundraising to leading the Institute of Noetic Sciences, he's proven that vision plus relationships plus relentless attention to detail equals results. His golden Rolodex opens doors that others didn't know existed.

  • In 1992, VisualMagic™ cofounder, Gary Warhaftig, started Point of View Telescopes (POV). Since that time all telescope leases are with non-profit organizations or parks. Gary has always appreciated the dedication of park’s staff who provide the best possible visitor experience.

    Gary solved the many challenges of the telescope business, allowing him to rapidly scale the business profitably. He found ways to get park foundations and the senior leaders above the park managers to recommend his telescopes to the park managers, greatly accelerating the installation of telescopes. He developed tools for analyzing where to put telescopes and how many would be appropriate at each site. He built a cadre of local telescope repairmen to keep the scopes maintained and collect the coins without having to travel to far away parks. He found ways to get long term leases that precluded competition. He designed and built telescopes so strong that breaking them for the coins within the base was almost impossible. The result has been a profitable business that has supported Gary and his family for thirty-three years.

    Prior to POV, Gary’s career has been in the non-profit world. He was the Director of Development for the San Francisco Ballet; the Executive Director of the Institute of Noetic Sciences; and a director for a San Francisco Community Foundation. Gary spent many years as a docent naturalist at Ano Nuevo State Reserve leading tours of the Elephant Seals, as well as Pescadero Marsh Nature Preserve, home to over 200 species of birds including a rookeries of nesting egrets, herons and cormorants. 

    In his role as a real estate broker, Gary brokered the sale of 2000 acres of Redwood Forest to the Sempervirens Fund who then transferred it to the California State Parks. During the heyday of Japanese investment in US real estate, Gary put together many multi-million dollar deals between Japanese investors and US property owners. Despite radically different cultures and the frequent reluctance of US property owners to sell what the Japanese investors wanted, in the end, with Gary’s help, they all found ways to get their needs met and the deals closed. Indeed, the buyers and sellers became friends, lubricating yet more deals. Brokering these deals require great business acumen and great character to maintain trust with the participants. These skills and the character that lies behind them will be powerful assets as the Zoomie™ business scales.

    In the years he worked to protect the Montara, CA water supply, Gary demonstrated outstanding relational and collaborative and political skills that are needed to protect precious national resources. When others saw the loss of Montara’s water rights as a lost cause, Gary made friends with powerful political players who held any raiders at bay.

    Founding VisualMagic™ was a natural progression for Gary—a business that is also a social venture that supports parks in engaging and educating their visitors and better achieving their missions. It is Gary’s privilege to help support the public lands and venues with VisualMagic’s services, as the importance of this purpose continues to grow.  

    Gary brings decades of full-time focus on a similar business, bringing telescopes to parks.  He understands the internal perspectives of parks from many years dealing with them while installing telescopes. He knows who to talk to and what parts of the organization will appreciate the educational or amenity value of a Zoomie.

    Those of us who work with Gary find him a kind, visionary, enthusiastic and inspiring leader who is dedicated to supporting parks and other public lands and venues—and has a wealth of experience working with them. We are always astounded by his countless warm connections, some spanning decades, with those who serve parks and public lands. Gary’s quick grasp of business realities, quick recognition of opportunity, and trustworthy character will guide VisualMagic through the startup, scaling, and eventual sale of the business. Also, whenever we need to build a relationship with a person important to VisualMagic’s success, whether as customer or staff member, Gary’s network of old friends and the high regard people hold him in, gives us access and a good start to a trusting relationship. 

Gifford Pinchot III – Co-founder, Chief Financial Officer

The entrepreneur who achieved a 100:1 return on his internet security company exit. Harvard economics grad who literally co-invented the word "intrapreneurship" and wrote the bestselling book that launched a global movement. Spent decades as innovation consultant to half the Fortune 100, teaching corporate giants to think like startups. Has the insight to identify which numbers to focus on managing and the creativity to make them soar. Combines Forest Service experience with angel capital success—the rare CFO who understands both spreadsheets and ecosystems.

  • Gifford Pinchot has started five companies and sold four of them. In his younger years, he began his activism in social and environmental issues as a civil rights organizer, first for the Congress of Racial Equality and then for the Student Nonviolent Coordinating Committee. While working part time as a biodynamic dairy farmer with his brother, he cofounded, led, and sold a metal fabrication company with his wife. He designed the products and built efficient tooling and ways of making them. 

    Gifford brings experience in managing technical ventures from his role as the CEO who turned around a struggling internet security company, Consensus Development. He also learned from engaging in eight startups as an angel investor and eight hundred new products as a business consultant.

    Consensus Development built SSL Ref 3.0 for Netscape and then built its own commercial implementation toolkit, TLS Plus, which it sold to companies like Lotus, Oracle Sybase, and Wells Fargo. Consensus Development led the working group at IETF that made TLS the international standard. It is still used for trillions of dollars of commerce today. Giff sold Consensus Development with a 100:1 return for initial shareholder, garnering two and a half times more than the investment banker he approached said was the very best he could hope for. 

    Gifford was a cofounder and for thirteen years the President of BGI, the first graduate school with an MBA in sustainable business. In addition to providing a transformational education for BGI’s students, the goal was to act as a model to help other business schools incorporate sustainability and social responsibility into their curricula. That goal has been achieved. In 2016 BGI and its sister school, Presidio Graduate School, which Giff and Libba also helped start, merged. The program continues within the University of Redlands.

    In 1978, Giff coined the word “intrapreneur” with his wife to amplify the work of people who function like entrepreneurs inside a larger company. After co-writing the New York Times bestselling book that started the intrapreneurship movement, he, with his wife Libba, went on to consult on innovation management to half of the Fortune 100, numerous government agencies, and environmental NGOs, and many foreign corporations. Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur was published in fifteen languages. 

    One long-lasting example of the Pinchots’ intrapreneurship work began under Gore’s reinvention program—leading to an eighteen-year program in the Forest Service to make government work. When audited, the program’s Enterprise Teams (internal service enterprises), led by self-selected and intrapreneurs that he trained, were found to be 1.8 times as productive as the average Forest Service employee. An intrapreneuring model will allow VisualMagic™ to scale rapidly. 

    Gifford was named a top twenty leadership thinker by Executive Excellence; received an Olympus Lifetime Education Award and the 2015 Eye for Pharma award for the “Most Impactful Global Initiative” in the pharmaceutical industry. He has an honorary Juris Doctorate from the University of Puget Sound and an honors degree in economics from Harvard.

    Much of Giff’s life has been devoted to the dual goals of supporting the welfare of the nation’s people and the environment they depend on—in the words of his grandfather over a hundred years ago, the goals of both “caring for the land and serving people,” the motto of the Forest Service the first Gifford Pinchot founded. Today, Giff sees VisualMagic’s work as a critical lever for supporting the 700 million plus acres of parks and other public lands so they will continue to serve the people and the ecosystems of this great nation.

    Gifford’s ability to look at spreadsheets and see what variables are most important to manage, his history as an entrepreneur, and long history as an innovation consultant, will help him to apply funds efficiently as VisualMagic scales. His experience in many functions as well as finance will help him to steer the growth of VisualMagic as it explores new opportunities. 

Jamie Riotto – Chief Development Officer

Built the world's first portable computer in 1974, before most people knew what computers were. Designed Silicon Graphics' Octane workstation—the fastest on Earth and the company's first billion-dollar product. Led teams that created 11 of the world's Top 50 fastest supercomputers while establishing industry standards still used today. Founded multiple startups and navigated successful acquisitions, including his role as Cisco Senior VP. Has been camping since age six, proving even tech legends need forest time to fuel their innovations.

  • Jamie Riotto is a technological renaissance man and VisualMagic’s Chief Development Officer. A life-long Computer Architect, Jamie developed the hardware for the world’s first portable computer, IBM’s Mighty-Mite, in 1974. He designed the CPU and core architecture for Tandem’s innovative 2nd generation Fault-Tolerant Computer, codenamed Checkmate. He then designed the world’s first UNIX PC at Convergent Technologies, eventually becoming Director of Engineering responsible for all UNIX products. After being acquired by Unisys, Jamie became Chief Hardware Architect and led the joint effort with JPL to build the first distributed Hyper-cube computer, the U8000.

    As Director of Systems Engineering in the Desktop Division at Silicon Graphics, he managed the design for all Indigo workstations after the introduction of the original Indigo 1. He personally drove the architecture for the world’s first fully crossbar computer, the Octane, which became the world’s fastest workstation and Silicon Graphics’ first billion-dollar product. He then conceived and led the creation of the computer interconnect, CrossBow, which became the cornerstone of all Silicon Graphics computers, and was eventually renamed Cray-Link, after SGI’s purchase of Cray Computers. Jamie started the IO working group, “Friends of IO”, with members such as IBM, DEC, HP, etc. and they eventually developed it into the InfiniBand Specification.

    Jamie’s first startup was Terawave, where he led the development of a revolutionary single-fiber, multi-drop telecommunications product that supported delivery of Voice, ATM, Ethernet and Video. 

    As Senior Vice President of Engineering at Topspin Communications, he developed systems that utilized InfiniBand technology and dominated the high-end cluster market. In 2005, Topspin had designed and installed 11 of the Top (i.e. fastest) 50 computers in the world. He then expanded their market by leading the development of Virtual Data Center technology, which was deployed by JP Morgan Chase, Lufthansa Airlines, Skybox, EDS and others. When Topspin was acquired by Cisco, he became a Senior Vice President at Cisco and led the incorporation of Virtual Data Center technology into Cisco’s products, partnering with VMWare and EMC to form backbone products used by datacenters world-wide, most notably by IBM Global Services. 

    Jamie is experienced in raising money for the startups he helped to launch. He has the track record of being a great person to work for, which may be as important as his technical genius as VisualMagic scales. 

    In joining VisualMagic™, Jamie is devoted to using his skills to support the parks and public lands that he and his family frequent. He has been camping in the woods since he was six and is an avid camper to this day. 

    Jamie’s broad technical skills in both hardware and software, his ability to learn and innovate rapidly within new technologies, and his reputation as a good manager together will guarantee good technical success and a stable team. These results will be useful for both handling any problems that arise within the current system and for developing new systems as we apply our automated user content creation support principles to new venues. 

Aeron MillerChief Operations Officer

The operations leader who turns visionary chaos into scalable success across app development, gaming startups, and environmental nonprofits. Professional photographer who bridges artistic vision with engineering precision, ensuring ambitious goals actually get achieved. Has united diverse teams through rapid growth phases in wildly different sectors, from technology to health and wellness, and conservation. Mills College grad who combines visual storytelling skills with a multicultural perspective in team leadership. Her superpower is translating "wouldn't it be cool if..." into "here's exactly how we make it happen." A lifelong adventurer, Aeron grew up exploring national parks and now shares her love of the outdoors with her daughter.

  • Aeron Miller is a dynamic and skillful leader of operations, product development, and business development with a passion for helping visionaries bring their ideas to fruition. As Chief Operating Officer at VisualMagic™, she drives the company’s mission to revolutionize park visitor engagement and park support through its innovative Zoomie technology. This groundbreaking tool transforms how visitors experience parks while promoting education, sustainability, and fundraising for national treasures like the National Parks. Aeron’s expertise lies in scaling emerging technologies, fostering strategic partnerships, and delivering measurable results that create positive social and environmental impact.

    With her career of leadership roles in app development, gaming technology startups, watershed advocacy nonprofits, and arts and wellness organizations, Aeron can unite diverse teams and guide them toward peak performance in rapid business growth. Her work consistently bridges creativity, technology, and operational excellence to achieve ambitious goals. Aeron’s leadership ensures that VisualMagic™ not only enhances park experiences but also delivers lasting value to the public lands and their stakeholders, sponsors, and communities nationwide.

    A lifelong professional photographer and videographer, Aeron holds a BA in Photography and Spanish American Studies from Mills College. Aeron is married to a skilled sculptor who creates large-scale garden art designed to bring peace to viewers, and she is the proud mother of an 8-year-old child who brings so much inspiration and joy to her life.

    Aeron’s experience with both technical and environmental startups during periods of rapid growth will keep the team focused on the details of operational reality for establishing and scaling VisualMagic. She will also supervise marketing, build websites, and otherwise make VisualMagic known to the world.

Jim Dickinson – National Park Relations

Eagle Scout turned bush pilot turned sales powerhouse with over 20 years building teams that consistently exceed targets. Co-founded a top-producing Seattle real estate team while chairing the board for Washington Future Business Leaders of America. Holds degrees in both Business Administration and Fisheries Management—because why choose between spreadsheets and salmon? Has lived off-grid, fished the dangerous Bering Sea, and explored North America's wildest places. When parks need someone who understands both conservation missions and business realities, Jim speaks their language fluently.

  • Jim Dickinson brings a dynamic blend of sales leadership, entrepreneurial spirit, and a deep passion for the outdoors to the Visual Magic team. With more than two decades of experience building and leading high-performing sales organizations, Jim is known for his ability to design effective teams, develop strategic partnerships, and drive sustained revenue growth.

    Jim served as managing broker and co-founder of a top-producing real estate team in Seattle, where he specialized in innovative sales strategies, team mentorship, and exceptional client service. His leadership extends beyond real estate—he chaired the Board of Directors for Washington Future Business Leaders of America, helping thousands of young professionals develop the skills needed for success in business and life.

    Jim holds a BS in Business Administration from Seattle University and a degree in Fisheries Management from the University of Alaska Fairbanks. His background includes roles in aviation, logistics, and operations, giving him a practical, solutions-oriented approach to business challenges.

    Growing up in Seattle and spending formative years in Alaska, Jim developed a lifelong love for wilderness adventure. He is an Eagle Scout, avid bush pilot, and experienced outdoorsman who has lived off-grid, fished the Bering Sea, and explored some of North America’s wildest places. This passion for exploration and resilience shapes his approach to business: Jim believes that the best results come from teamwork, adaptability, and a willingness to tackle new challenges head-on.

    Outside of work, Jim is dedicated to a healthy, adventurous lifestyle—enjoying hiking, fishing, yoga, and mindful living. He brings this same energy and enthusiasm to his professional life, inspiring those around him to pursue excellence while staying grounded in what matters most.

    At Visual Magic, Jim is excited to build with Iver Hystad a sales team that shares his commitment to innovation, collaboration, and connecting people with the wonders of the natural world. His leadership will play a key role as Visual Magic expands its impact on parks, public lands, and communities nationwide.

    Getting parks to agree to the installation of our automated selfie station may be the most important gating factor in how fast VisualMagic can scale. Jim’s experience in big ticket sales and sales team management will make him effective in getting parks to agree to have Zoomie stations installed. 

Iver Hystad - State Park Relations

The dealmaker who managed heavyweight accounts like General Motors and J.Crew while crushing it in real estate with $47M in listings. Certified mediator who can navigate conflicts that leave others running for the hills. Environmental Studies grad who led successful voter initiatives to limit oil drilling and restore public beach access. NOLS-certified Wilderness First Responder who's equally comfortable rappelling down cliffs and closing boardroom deals. Twenty-five years of sales experience means he's seen every objection and turned skeptics into champions.

  • Iver Hystad is a seasoned professional with career spanning sales, business development, real estate, and environmental advocacy. Known for his consummate dealmaking skills, Iver employs a consultative sales approach that has proven effective in his roles as a project manager and client implementation manager. His leadership capabilities are evident in his experience managing sales departments, client teams, and pipeline deals.

    Iver was the District Manager of Target Account Sales and Top Account Team Management at Coremetrics (now IBM Digital Analytics). His key accounts included General Motors, Eddie Bauer, J. Crew, and Toys R Us. 

    Iver has been a licensed Real Estate Broker for 25 years selling residential homes, income property and high-end luxury sales. He had $47M in listings in 2008. 

    Iver's commitment to justice and conflict resolution is demonstrated by his certification as a mediator and arbitrator through the San Francisco Bar Association. His passion for the environment is rooted in his academic background in Environmental Studies and his ongoing activism. Iver played a pivotal role in voter approval limiting oil drilling and collaborated with the Environmental Defense Center in Santa Barbara, California, to restore public beach access.

    An avid outdoorsman, NOLS certified Wilderness First Responder, backpacker, pack rafter, backcountry split boarder and nature lover, Iver is thrilled to work on preserving and supporting parks.

    Like Jim Dickinson, Iver has sales experience, talent, and the willingness to develop the many new relationships that VisualMagic will need to get its Zoomie stations deployed in the parks. His experience in building sales teams will speed the scaling of the sales force as we enter the highly distributed market of state and local parks, which will require a larger sales team.

Nancy Margulies – VP Creativity

The visual thinking wizard who invented "Mindscaping" in the 1980s and has been drawing strategic breakthroughs to life ever since. From The Clinton White House to corporate leaders across six continents, she transforms chaotic brainstorming into clear, memorable visual stories. Co-pioneered the World Café methodology, teaching groups the lost art of discovering collective wisdom through deep listening. Author of influential books that changed how people approach creative problem-solving. Forty years of turning complex concepts into "aha!" moments that people remember for years.

  • Since 1984 Nancy has worked with corporations and educational groups worldwide, facilitating visioning strategic planning sessions and clarifying concepts using her unique form of graphic representation, Nancy developed the Mindscaping graphic facilitation process in the early 1980’s. She named it “Mindscaping” because the images she draws and phrases she uses are like a landscape, providing a cohesive image of ideas and plans and a unique way of discovering their connections. 

    During conferences and other events, from strategic planning meetings to interfaith dialogue, Margulies literally draws ideas using pictures, symbols and words on flip chart sheets, capturing the content, showing relationships among ideas and creating a memorable record of the event. Her work is often reproduced and shared with those who attended the event. 

    Nancy is skilled at bringing diverse groups together, inviting them to discover their collective wisdom via examining questions that matter deeply. (www.theworldcafe.com) She often uses the World Café to enable groups to discover their shared ideals, resolve challenges, and practice deep listening as well.

    As a facilitator and graphic recorder Margulies enjoyed the opportunity to work with The Clinton White House, and corporate and community leaders in the US, South Africa, Israel, Turkey, India, Thailand, Australia, Switzerland and New Zealand. She has written several books, such as Mapping Inner Space and Visual Thinking, as well as a number of educational comics and videos. She looks forward to lending her creative input to the VisualMagic team, while helping the public learn more about the crucial role nature plays on our planet Earth. 

    Nancy’s creativity and ability to help others be creative will keep the business discovering new possible sources of revenue and better ways of doing things.

Libba Pinchot – VP Enterprise Development 

Co-invented the word "intrapreneurship," wrote the New York Times bestseller that launched a global movement, then spent decades proving it works. Led consulting practice serving half the Fortune 100, transforming how massive organizations approach innovation. Co-founded the world's first MBA program in Sustainable Business because profit and planet aren't mutually exclusive. Started her career pioneering computer-based education at Stanford—always since staying ahead of the curve. Has a Ph.D. in making change happen.

  • For the first five years of her career, straight out of her BA, Libba Pinchot was the co-leader of Stanford’s computer-based math education program for primary school students, from inception and development to implementation in school systems. In the second half of the decade, she served as Executive Director of a demonstration college-based HeadStart teacher training startup. Both were groundbreaking—never done before—and both experiments devised effective ways to improve the lives of those they touched. Since then, she has been a start-up and innovation maven.

    With her spouse Gifford, she co-invented the concept of intrapreneurship and co-wrote the NY Times bestselling book that launched a movement that liberated employees to express their values through entrepreneurial innovations implemented inside larger organizations. For three decades she led their intrapreneuring business that consulted to many organizations, large and small, training employees to transform organizations for more innovation and positive impact. She led Pinchot & Company during the time when it served half the Fortune 100 and beyond.

    In 2002, Libba conceived, drove the creation of, and co-founded the Bainbridge Graduate Institute (BGI)—the first graduate school to offer an MBA in Sustainable Business—with a focus on value-based entrepreneurship and intrapreneurship. The 800 graduates, both intrapreneurs and entrepreneurs, are proving that businesses that serve both customers and the planet can be profitable market leaders.

    In the role of VP of Enterprise Development, Libba helps facilitate the growth of the VisualMagic™ team and the co-creation, inside and out, of organizational connections, relationships and culture for maximal mission effectiveness. 

    She finds VisualMagic™ to be a dream project with a growing dream team that promises great positive impact for her abiding social and environmental passion—supporting and defending the nation’s public lands. Dr. Pinchot has a Ph.D. in organizational transformation, two master’s degrees and a BA in philosophy from Stanford University. Libba’s organizational design and transformation skills will help keep the team highly functional.

    Her leadership role in the conception, launch, and growth of numerous startups brings practical experience in launching and scaling innovations. 

Gordon WiltseDirector of Photography and Installation Team Leader

Adventure photographer who's led 100+ expeditions to both geographic poles, Antarctica, and places most people can't pronounce. Published in National Geographic, Outside, and Life while his images made millions fall in love with wild places. Built an off-grid wilderness cabin using only hand tools—skills directly relevant to installing recording equipment in challenging park conditions. Expert craftsman in construction, mechanics, and electronics who makes complex systems work reliably in remote locations. The Explorer's Club calls him one of the great expedition photographers of his generation.

  • For over half a century, Gordon Wiltsie's photography has celebrated the wonder and majesty of some of the wildest places and cultures on Earth. His work has made people care about our planet and helped inspire the modern boom in adventure sports and travel. He has often traveled with leading explorers of our time, and his images of mountaineering, rock climbing, extreme skiing, dog sledding, mountain biking, and many other activities have brought awe to millions of viewers

    Combining a unique mix of organizational, leadership, and technical skills, Gordon has led and/or photographed over 100 treks and expeditions to remote places that few, if any, had been before. These include numerous journeys to the Himalayas, the Andes, the Canadian Arctic, Antarctica, and both geographic poles. He is an accomplished mountain guide and has led many treks and adventure tours for leading companies like Mountain Travel/Sobek, Geographic Expeditions, and National Geographic Expeditions.

    The Explorer's Club has called Gordon one of the great expedition photographers of his generation. His work has been widely published in international magazines, including numerous features for National Geographic, Travel and Leisure, Outside, Geo, Life and many more. He is the author of "To the Ends of the Earth – Adventure of an Expedition Photographer," and his images have appeared regularly in calendars, posters, and advertising for leading outdoor companies like Patagonia, The North Face, and Nike. Visit his website at https://www.gordonwiltsie.com to see his work.

    Both at work and at home, Gordon is a skilled do-it-yourselfer with expertise in electricity, plumbing, construction, and mechanics. In one instance, he and his family used only hand tools to build a cabin and boathouse on an off-the-grid Canadian wilderness island, an hour by boat from the nearest road. Over the years, they improved the property, and today, they rent it as an Airbnb, complete with hot water, internet, and most home amenities.

    At Visual Magic, Gordon will help choose locations for Zoomies, oversee and maintain camera installations, fine-tune the composition, zoom and settings, and teach other installers to do the same. The beauty of his work will ensure that the visitors will love and share their video selfies widely. 

Josh Knauer – VP Data Services

Josh Knauer is a serial entrepreneur, Presidential advisor, and impact investor at the intersection of technology, environmental innovation, and social change. He founded and sold Rhiza Labs, data services company, to Nielsen and founded ReSeed Farm, which uses AI and blockchain technology to track impact outcomes and compensate over two billion smallholder farmers for carbon sequestration. Josh has had two exits to publicly traded companies and recognition as a pioneer in using emerging technology for environmental and social impact.

  • Josh Knauer brings over three decades of pioneering entrepreneurial leadership, environmental technology innovation, and data expertise to VisualMagic.tech as VP of Data Services. His remarkable career demonstrates how visionary thinking, environmental consciousness, and technological innovation create lasting impact across business, policy, and community spheres.

    Josh's journey began in 1991 when, as a Carnegie Mellon freshman, he founded EnviroLink Network—one of the first .org domains on the Internet and a groundbreaking environmental information clearinghouse. The nonprofit served over 500,000 visitors monthly across 130+ countries, providing free internet services to environmental nonprofits and pioneering the "many-to-many" information sharing model that would later define social media.

    As a serial entrepreneur with proven exits, Josh has successfully founded multiple technology companies, achieving two exits to publicly traded companies. He founded Green Marketplace, which he sold to Gaiam (NASDAQ: GAIA), followed by Rhiza Labs, a big data platform for the media industry that he sold to Nielsen (NYSE: NLSN) after raising $8M in venture capital. Both companies adhered to triple bottom line practices while achieving profitability.

    His expertise in technology and environmental data led to appointment during the Obama administration, when President Obama invited him to join the Council of Advisors on Science and Technology (PCAST) working group focused on biodiversity preservation and open data initiatives. Josh co-authored the working group's final report to PCAST and President Obama, helping establish federal standards for environmental data management and accessibility.

    Currently, Josh serves as Co-Founder and CEO of ReSeed Farm, a climate technology company that has raised $4.6 million to create premium carbon credits directly compensating smallholder farmers globally for carbon sequestration. The company uses AI and blockchain technology to track impact outcomes from over 2 billion smallholder farmers, with recent expansion to work with nearly 40 million farmers in Nigeria. ReSeed has been featured in World Economic Forum recommendations for carbon industry equity and transparency.

    As Founder and General Partner of JumpScale, Josh has developed a human-centered approach to scaling impact organizations. The New York-based consulting firm specializes in creating healthy, resilient workplaces for impact investors and their portfolio companies, using 50+ measurable indicators to anticipate organizational distress and provide customized wellness solutions.

    Josh brings his entrepreneurial experience into academia as Adjunct Professor at Carnegie Mellon University's Heinz College, where he teaches graduate-level courses on innovation, entrepreneurship, and technology. He was the first student in Carnegie Mellon's history to graduate with a self-defined major in Environmental Ethics and Policy. He also serves as Executive-in-Residence at Columbia University Technology Ventures, advising New York State clean energy companies.

    Josh's pioneering work has earned recognition across major publications including Time, Fortune, Newsweek, and Wired magazines, while Utne Reader named him a "New Media Hero" for his early internet environmental activism. As a sought-after speaker, he has delivered keynotes at major conferences including SXSW, CES, AdWeek, and the International Television Festival.

    His work extends internationally, including collaborative projects with the Paiter Surui tribe in the Brazilian Amazon rainforest, where he helped implement technology solutions for forest protection and develop carbon credit systems for indigenous communities. This exemplifies his approach of using technology to empower communities while addressing environmental challenges.

    Josh serves on the board of WQED Multimedia (the PBS station founded by Mr. Rogers) and contributes regularly to Entrepreneur Magazine on impact investing and carbon credits. He serves as an ambassador and board member for the Social Venture Network and maintains an active nature photography practice focused on environmental subjects.

    At VisualMagic.tech, Josh's unique combination of technical expertise in AI and blockchain, proven track record in data monetization through his work with billion-scale farmer databases, and deep understanding of environmental impact measurement positions him perfectly to drive innovative data strategies that create both environmental and economic value. His experience building platforms that serve millions of users while maintaining environmental and social impact principles makes him ideally suited to lead VisualMagic.tech's data services.

Advisors

We are grateful to our Advisors who have given so selflessly of their time and generously of their wisdom in service to our Parks. 

  • Chet Bardo

    District Superintendent, California State Parks (retired)

    As district superintendent, Bardo was responsible for overseeing about 30 parks from San Mateo County to the Pajaro Valley, including statewide attractions like Big Basin Redwoods and Ano Nuevo State Reserve and local favorites like Wilder Ranch and the Forest of Nisene Marks. The district encompasses more than 64,000 acres of parklands and 40 miles of coastline, and includes 20 percent of all land in Santa Cruz County.

    “Chet certainly singled himself out as the guy for this job,” said Ted Jackson, State Parks deputy director of operations in Sacramento. “He’s had a long career with State Parks, and he’s very deserving of leading a district as exciting, as complex, as beautiful as Santa Cruz ... People [there] are getting a real gem.”

    Chet Bardo took the job at a time when visitor attendance was continuing to increase while the area’s parks faced ongoing staff and budget shortfalls as well as mounting maintenance needs.  His approach to these challenges focused on finding new ways to do things within the park, as well as becoming really active in developing public-private partnerships, which is a core strategy of Visual Magic. With Chet’s decades of experience as an innovator in successful park leadership, his counsel to the Visual Magic team is invaluable, as the team helps parks address similar challenges that are continuing to increase.  

  • Bruce Fears

    President, Aramark Parks and Destinations (retired)
    – Icon in National Parks Hospitality & Operations

    Bruce Fears grew up near Shenandoah National Park where his father and mother earned their livelihood working for a small company that managed the park’s concessions. When he was old enough, Bruce helped them, learning the business from the ground up.

    Upon graduation from college, Bruce joined Aramark in 1974, as Food and Beverage Manager at Skyland Lodge in Shenandoah National Park, eventually becoming a Regional Vice President and playing an integral role on the company’s management team at the 1980 Winter Olympics in Lake Placid.

    After leaving Aramark for nine years, he returned in 2005 to lead the Destinations team. With half a century of experience in the hospitality industry, Fears is a recognized leader in the travel and tourism community. He has served on the National Board of the Travel Industry of America and the California State Park Concessions Board, has testified before Congress on National Park Concession’s Policy, and was a presenter at the World Congress of Parks in South Africa in 2004. He has also served as Vice Chairman of the National Park Hospitality Association and was a member of the National Parks Service Centennial Advisory Commission. He was one the founding members of the Grand Circle Association and is currently a board member of the Park Institute of America.

  • Ron Garber

    Strategic Partnerships & Growth Advisor

    Ron Garber is a prominent figure in the real estate industry, celebrated for his extensive career spanning over thirty years, during which he has earned a reputation for exceptional achievements and profound insights.

    As the founder and owner of Consolidated Real Estate Management Strategies (CREMS.net), Ron established a cutting-edge data company that is at the forefront of innovation in real estate analytics.

    Throughout his career, Ron has demonstrated a remarkable ability to build meaningful relationships and introduce pioneering ideas. His expertise lies in guiding companies through transformative growth and equipping professionals with innovative tools and insights. Known for his energetic approach, Ron consistently delivers clarity and outstanding results in every project he undertakes.

    Ron’s professional journey is characterized by his passion for innovation, his talent for connecting people, and his relentless pursuit of identifying new opportunities, businesses, and strategic partnerships. He possesses a deep understanding of market trends and strategic business development, coupled with an exceptional ability to lead during times of rapid change and opportunity. His strategic acumen, visionary mindset, and extensive professional network make him an invaluable asset in the industry.

    Beyond his professional endeavors, Ron and his wife, Sherry Helgoe, are dedicated, lifelong supporters of the Parks, reflecting their commitment to community and environmental stewardship.

  • Pete Warden

    Machine Learning and AI, Google
    CEO Useful Sensors, Stanford University

    Pete Warden co-founded Jetpac, which was sold to Google in 2014. At Google, he led the development of the TensorFlow Lite machine learning framework for mobile and embedded applications. He is a leading thinking, innovator and entrepreneur in Visual AI, software and big data. He is the author of 3 O’Reilly books and currently is enrolled in a PhD program at Stanford University.

    Pete is the CEO at Useful Sensors. He is one of the original creators of the TensorFlow framework, wrote the leading textbooks for embedded machine learning and for building mobile applications with TensorFlow. Pete also created a standard data set for short speech recognition and is dedicated to organizing the physical world’s information to make it universally accessible and useful.

  • Hung Q. Nguyen

    Global Innovation Leader in Software & AI

    Hung Q. Nguyen is a veteran technology executive, entrepreneur, and author with nearly 40 years in software, imaging, and AI. He founded LogiGear in 1994 and grew it from a Silicon Valley startup into a global software-testing leader spanning the U.S., Europe, Asia, and Vietnam. His pioneering work in test automation—and his several widely read books on software quality—have earned him international recognition as a thought leader.

    Today Mr. Nguyen operates at the intersection of software, AI, video, and imaging. He founded Shade of Hue, an e-learning platform for modern software testing. He backs forward-looking startups such as Secuvy (AI data privacy), EyeVi (3-D geospatial mapping), and SpeechLab.ai (AI speech translation). He is a limited partner at Ascend Vietnam Ventures. He also advises AgileAI Labs, AGEST/LogiGear, Haywork Global, and Hue University, leveraging decades of business-scaling and East-West market experience to help teams turn cutting-edge ideas into enduring value.

  • Sabrina Watkins

    Global Head of Sustainability, ConocoPhillips, retired
    Pioneering Leader in Global Sustainability & Conservation

    Sabrina Watkins is a nationally recognized leader in sustainability, with a career spanning over three decades advancing environmental, social, safety and business performance. As the former Global Head of Sustainability at ConocoPhillips, she led award-winning initiatives that significantly reduced greenhouse gas emissions, saved millions, and strengthened stakeholder engagement. Sabrina’s expertise has also benefited organizations such as Future 500, the U.S. Business Council for Sustainable Development, the Global Environmental Management Initiative and Balsam Mountain Trust, where she continues to champion conservation and environmental education. In 2012, she was named to the Industrial Safety and Health News “Power 101” list of influential leaders in sustainability. She has a degree in civil engineering focused on groundwater and an MBA in sustainable systems. 

    Guided by a lifelong passion for the outdoors, Sabrina brings technical and engineering expertise and visionary leadership to her advisory work. Her collaborative approach and commitment to positive impact align deeply with Visual Magic’s mission to connect people with the wonders of the natural world and promote sustainable stewardship for future generations.

  • Jeff Winkel

    Senior Vice President / Managing Director, Five Star Bank, SF
    – Strategic Banking Executive for Nonprofits & Growth Ventures

    Jeff is a fourth generation San Franciscan and a highly experienced banking professional.  

    Prior to joining Five Star Bank as Senior Vice President/Managing Director, Jeff served as Managing Director of Business Banking at First Republic Bank for over 23 years.  He was responsible for underwriting business credit requests, growing overall banking relationships and ensuring a high-level client service experience.  Winkel managed senior credit analysts and senior compliance officers and worked closely with a team of preferred bankers in different regions who assisted in managing clients’ day-to-day banking needs.  His work focused mainly in the San Francisco Bay Area and he had a presence in New York City and Southern California.